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Artificial intelligence (AI) is probably the most dynamic, fast-changing and accessible technological advancement of our lifetime. Recent research from Forbes Advisor found around 65 percent of businesses believe that AI tools will play an increasingly significant role in their future business operations by optimising their productivity. However, smart businesses understand that AI technology comes with a disclaimer attached: caveat usor (‘let the user beware’).

NSPR director, Rebecca Reid, has taken the lead on NSPR’s own AI journey; we asked her to explain why a comprehensive AI policy, designed to fully consider its ethical and reputational implications, is crucial for any business.

  1. Ethical and responsible AI use
    Implementing an AI policy ensures that your business operates ethically and responsibly with regards to AI technologies.  An AI policy should have considerations around AI use by employees, preventing the use of AI for malicious purposes and safeguarding the data privacy rights of customers and staff.
  1. Risk Management
    An AI policy helps to identify and mitigate some of the potential risks associated with the use of AI technology, minimising any potential negative impact and ensuring a level of accountability if things go wrong. It also clearly indicates the intention of your business use to customers, stakeholders and staff, and covers risks related to bias in AI, data security breaches, and legal and regulatory compliance (or lack thereof).
  1. Maintaining Trust and Reputation
    Successful businesses invest significantly into building and maintaining trust with their customers, employees and other stakeholders. A sound AI policy, which is transparent about how AI is used within the business, demonstrates an intentional commitment to using this technology responsibly and ethically. This further enhances your brand reputation, ultimately leading to stronger relationships and better business outcomes.

A comprehensive AI policy is crucial for organisations, providing clear oversight on their use of artificial intelligence technologies. Recognising this, a number of NSPR clients have sought our guidance on safeguarding their brand reputation amidst an evolving AI landscape.

We have developed a webinar-based client training programme which delves into the ethical considerations and potential risks associated with integrating AI. This course is not a ‘how-to’ guide for using ChatGPT, Gemini or Synthesia, but rather, it focuses on the importance of creating and implementing best practice guidelines. We approach AI from a communications and risk management perspective, recognising that these digital technologies are here to stay but must be implemented thoughtfully.

If you or your team would like to attend our next webinar training on Managing Business Identity, Integrity and Reputation in the AI Landscape, please contact Rebecca:

“I had the pleasure of recently attending a standout presentation covering the Business Identity, Integrity and Image in the AI Landscape. The informative session provided valuable insights and while thought provoking, raised questions of our own company’s readiness to embrace this technology. Thank you, NSPR team.” Tracy Martin, EVT National Director of Sales & Marketing New Zealand

Image generated by Magic Media tool in Canva