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The dictionary definition of passion is to have a powerful emotion, feeling or desire about something

Rebecca Reid (nee Milne)



Passion epitomizes my feelings towards meeting and connecting with people, building and facilitating long-term working relationships and communicating.

I am a persuasive communicator with a proven track record in journalism, public relations, managing staff performance, financial expectations, strategic planning and demonstrating strong organisational skills.

My skills were honed working in the media for over a decade, at some of the country’s leading publications, including as the deputy chief reporter at the Herald on Sunday, deputy news editor of the New Zealand Woman’s Weekly and lifestyle editor of New Idea magazine.

Deciding to diversify, I left journalism to build my skills in the communications industry working as communications manager for the Middlemore Foundation, a division of Counties Manukau District Health Board. This hands-on role saw me manage PR and marketing strategies and projects, manage social media platforms, direct internal and external communications, and work across fundraising and event management in partnership with SKYCITY, the New Zealand Breakers, the Vodafone Warriors and the Blues.

Opportunities to contract in the PR and communications space abounded with years spent managing my own client work and contracts at leading PR agencies. I started working with Niki and NSPR more than six years ago after a former journalist colleague said Niki and I “had” to have a coffee and collaborate. Following a breakfast of poached eggs on grainy toast and a long korero, a fantastic working collaboration sprung, spanning children, business developments and everything life throws in-between.

“At NSPR we work a little differently to other agencies. While we are constantly striving as a team to deliver the best results – the work is done in a respectful, collaborative and supportive environment with an appreciation that we have family and lives too. Never before have I felt so championed to be a working woman and mother, able to do both with unequivocal support.”

What else you should know about Rebecca

  • My family and friends are extremely important to me
  • I am a storyteller, connector and get a buzz from chatting with people and hearing about their lives
  • I love travelling with many adventures under my belt and a long ‘to see’ list still to come
  • I believe the journey is as important as the destination
  • Walking, spinning, and chasing my boys are great ways to move and relax
  • The Netflix series Formula 1: Drive to Survive has now given me an appreciation for F1 races
  • Nothing beats dunking a gingernut into a hot cup of tea, except perhaps a wine shared with friends