We live in a world where exposure to media is constant and widespread, with digital and social platforms joining forces with more traditional channels to ensure that there is never any downtime in the news cycle.
The way in which you present yourself and your organisation can significantly impact your company and personal brand – for better or worse. A successful media presence is not just about delivering a well-polished performance; it’s about communicating in a manner that feels authentic, transparent and well-informed. If you’re looking to elevate your media skills from merely good to truly great, here’s how media training with NSPR can help.
What is Media Training?
Media training prepares spokespeople to interact with the media in a strategic and effective way. It can be tailored to suit specific needs, challenges, strengths and weaknesses, but will typically cover key areas such as:
- how to identify and deliver key messages clearly and effectively
- how to handle challenging questions or interactions
- how to make the most out of any opportunities you are presented with
- how to maintain your composure during interviews
- how to tailor your response depending on the media platform
Media training gives spokespeople a hands-on learning environment and the ability to practice and refine their interview and oratory skills in a safe space.
Why is Media Training Important?
NSPR delivers customised media training for each client, with workshops that focus on teaching spokespeople how to develop and articulate clear, on-brand key messages. We work with spokespeople to refine presentation techniques, build confidence in handling the tricky questions and learn how to manage crisis communications.
The hands-on experience you gain during one of our media training sessions may include:
- Working your key messages into the conversation in an interview format
- Developing responses to common questions
- Learning and practising how to respond to hardball questions
- Projecting empathy and accountability
- How to bring your authenticity to the conversations
By practising and rehearsing your messages in simulated media scenarios, and receiving constructive feedback to refine your delivery, we can help you to maximise media opportunities with impactful, authentic and positive reputational messages that resonate with customers and stakeholders, ultimately determining how you are perceived.
Media training is not just for novices – even the most experienced spokespeople can benefit from a regular opportunity to refresh their skills as news cycles change and technological innovation impacts the way news is gathered and presented. Many of our clients have told us they found media training has been valuable outside of interview situations – in team meetings, at speaking engagements, during board meetings and even in social settings.
Your message needs to shine through the noise, and our media training services help spokespeople practice and refine the art of effective communication. The NSPR team contains a diverse collection of skills and expertise across a variety of sectors, encompassing journalism, crisis management, marketing, digital/video news creation and more – we’re basically the communications equivalent of the Avengers! Our media training will enable you to tap into all this experience and prepare you to handle interviews, navigate crises, and engage audiences with finesse.
Why leave your public image to chance when we can equip you with the skills to turn your media interactions into powerful assets? If you want to learn more about transforming your media approach, let’s talk.
Image credit: Art Deco Mics by John Schneider, CC BY-NC 2.0
